Exhibitions provide the brand with much-needed exposure to the market to attract prospective customers and provide a platform to interact with a broader audience. They are a great way for brands to make significant profits. A good exhibition stand design might add to your company's recognition, create a chance to introduce new products or services, and form lasting bonds with your target. However, you’re just one drop in an ocean of businesses awaiting a visitor. So, how can you create an exhibition stand design to get potential clients off the aisle and talk to you? Like any other industry, the exhibition industry is always changing with rising demand for new ideas and fresher concepts. It is very important to distinguish between ideas that will waste your time and money and those that will make you stand out. In this article, we will provide a few design ideas for an impressive stand that will add your brand personality and stand out among competitors in the sector.successful exhibition, you first need to identify your goals and expectations. Ask yourself, what are you exhibiting for? What are you trying to say or do through your exhibition? By answering these questions, you can determine some goals you’d like to aim for. Try to focus on variables to measure, such as: attendance count, social media mentions/connections, return on investment, number of contacts created and conversions (the number of prospects turned into customers).
Location is keyWhen choosing a venue, we recommend you to pick a place that’s appropriate for the event. Here's what to consider: space size and square footage, fire exits, disabled access, free Wi-Fi to improve the guest experience, decoration, location as well as local parking options. When setting up a space within a predetermined event, there are separate issues you need to consider. First think about how much space you’re allocated for your display. This one is very important as it will directly determine the size of your floorplans and any stands, podiums, tensionpix, flooring, lightboxes or any other exhibition-relevant display items. We recommend you to contact the venue owners and the organisation putting on the event. Ask about the space you’ve been allocated or whether you can request a specific spot. Also, try to provide any pictures of the event space which you can use as reference points to design your floor plan and display.
Researching your competitors is a good ideaDo you want to refine your strategy so that you can truly make an impact? We recommend you to see if there are any organizations that offer similar products and services. This research will give you a good chance to plan and anticipate, making sure it’s your display that grabs the attention of attendees. It’s also a good chance to start networking with other businesses. When doing your research consider these questions:
- What are the products and services that the competitors will display?
- How have they exhibited their work in the past?
- Have the competitors used any specific marketing techniques to draw crowds?
- Have they ever used any interactive technology such as tablets or projection mapping?