Pull up banners are an underrated marketing tool to help spread your branding and marketing messages to your targeted audience, they serve as fire-and-forget advertising. You can put them in places you know people are going to congregate, like in the line at a cash register, then watch as visitors take in your message as they wait for the line to move. Because of this, a roll up banner is best used as an addition to your point-of-contact or point-of-sale material. However, that means that getting the right design and right amount of information on your banner is incredibly important when it comes to generating the impact you want among your customers. Some tips on how to design a roll up banner and pull up banner ideas that generates an impact include:
Keep your logo at the top.
Use the top of your roll-up banner to display your company’s logo and any pertinent information. Why? Often, it’s the first place that new viewers will look. Follow this down with your main message at eye level. It’s most likely to grab someone’s attention as they walk past it.
Think top-to-bottom, left-to-right.
We are all taught to read from top to bottom and left to right when we are in school: your consumers are no different. Keep this in mind as you start laying out the flow of information on your banner. Keep it to relevant information only, more information can be provided by your sales team or by using a tabletop banner or backdrop.
Make sure you are using high-quality images.
Everyone wants to use images on their banners, it is basically why banners were invented. If you want to use any kind of print-ready images on your banners, make sure they’re saved as CMYK (Cyan, Magenta, Yellow, Black), as opposed to RGB, and the resolution is set to 300 dots per inch, this will ensure your print comes out nice and clear with no alterations between the artwork created and the print that comes out of the printer.
Colour is your friend.
Colours can help you stand out, but you have to be careful about it. The colours you use have to work well together, tie in with your corporate colours and support your logo and branding. To support your logo best, you have to be aware of the impact that your background colour is going to have on how people perceive your logo, for example, black and grey are “serious” colours, while bright colours like red and orange can be used to grab a customer’s attention and draw them in.
Make use of text and spacing.
Typography is the arrangement of letters and font in a way that is both readable and artistically appealing. Consider not only the font you are going to use on your banner, but also the font that you have already used, especially in your logo. How you design and use the various fonts available to you is one of the more important things when it comes to visual and graphic design. Typography can make or break a whole project, and it is a field that comes with its own set of errors that beginners might not be aware of.
Commit to a design aesthetic.
Aesthetics is the study of how our brains interpret things as being beautiful or ugly. If you want your customers to identify with your brand and recognize your products, you need a design aesthetic. Daniel Schwarz of Creative Market lays out what on earth a design aesthetic actually is, and why you’d need one.
Choose the banner size that’s right for you.
Banners have a large range of sizes from the 13-inch tabletop retractable banner all the way up to the 6.8-foot tall roll up banner. The size of banner you need depends entirely on your advertising needs and space available. If you need something that can be used to advertise all by itself, go with the larger size. However, if you are using your roll up banner as a complement to other advertising products, it’s best to go for smaller sizes.
Pair it with other advertising products.
Your roll up banner should not be the only product you use when it comes to advertising to customers. Rather, you need a whole booth that is designed to praise or uplift your presence at the event. Items like table covers, pop up displays and even promotional seating can go a long way toward livening up your space.
Not sure which design to go with? Experiment! Make copies of the designs you like and set them out throughout the trade show you are attending. Because you have a bunch of different designs, you can then track their effectiveness in bringing new visitors to your booth in order to see which design wins out overall. The best part is generally pull up banners are quite cost effective.
Have a plan in place to measure effectiveness.
Some things to review when it comes time to tear down after the trade show or you have completed a particular marketing stint or event.
- Look at how it was placed. Did it generate a good amount of foot traffic?
- Could it have been placed in another area to benefit from the maximum amount of footfall possible?
- Is all of your marketing collateral consistent with what’s displayed on the banner?
- Do your brochures match up?
- How about your employees’ sales pitches?
- How many inquiries did it generate?
- Were people asking about your products because they saw your banners?