4 Questions To Ask Before Appointing An Event Agency

The exhibition stand design industry in Australia aims to attract $16 billion per year from overnight business events delegates.

Corporate events are big business and if you do them right, they can be highly effective.

If you're thinking about entering a trade show to showcase your brand, you'll need to find the right exhibition stand design agency.

We take a look at some key questions you need to ask before you appoint an agency to handle your exhibition display stand.

  1. What Are Their Areas Of Expertise?

Some exhibition stand design agencies may claim to have put on conferences and events for every sector of every industry, but in reality, this is unlikely to be the case.

This isn't necessarily a bad thing; however, you just need to be sure that you find an agency that has a proven track record in your particular sector. Ask about previous clients and where their expertise lies to be sure you're finding the perfect fit.

  1. What Is Their Cost Structure?

It's very hard to compare quotes from different agencies when they all have different cost structures. The last thing you want is to be hit with hidden charges after the event that you hadn't budgeted for.

Ask exactly how their management fee works, if they charge by the hour, and if there are any hidden fees that you should know about. You can then make a fair comparison across however many event agencies you choose to consider.

  1. What Roles Do They Outsource?

Many exhibition stand design agencies will outsource some aspects of the project, such as the build or event registration.

There is nothing wrong with that at all. It's just important that you know who is going to be responsible for which aspects of your events. If they do outsource, ask about their quality control processes for dealing with partners, and if possible, get some information on who they will be using so that you can do some research of your own.

  1. Have They Got Proof of Success?

Any good exhibition stand design agency should have proof of their success in previous projects.

If they can't give you this information, this should set alarm bells ringing. Information such as their success rate in completing projects on time and within budget will give you an accurate picture of how likely it is that they can truly deliver what they promise. 

You should also ask how much of their work is repeat business. This is a strong indication of how good they really are.


Are You Looking For An Exhibition Stand Design Agency You Can Trust To Deliver?

If you're looking for an agency that you can trust to deliver your KPIs and achieve your goals, then you're in the right place.

When you choose Cre8, as your preferred exhibition stand designers, you can expect a premium trade show exhibition display that will stand out from the rest.

Together, we strive to understand you and your customer. Our objective is to help you meet and exceed your goals, whether that’s through designing a standard exhibition display stand or constructing a custom exhibition display that is tailored to meet your trade show aims.

With over 50 years of combined experience in design and build, we aim to set a new benchmark for creativity, innovation, customer engagement and service in the exhibition and event branding/design industry. From exhibitions and roadshows to conferences and events, our mission along with our talented exhibition stand builders is to provide our clients with innovative design solutions that both communicate their brand message and create brand loyalty for their customers.

Contact us today and find out what we can do for you.

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