Exhibiting at a trade show has tremendous benefits to a company but this only happens if you participate in the right show that has the most potential. Here’s how you go about deciding which show is worth your presence.
1. Consider Your Demographic
The most important thing is to have people attend your trade show stand, if no one attends then participating in a show will be a waste of time. So before you pick a trade show consider if your targeted audience is likely to attend that show.
2. What is your Budget?
The amount of money you have set aside for trade shows and exhibitions will to a great extent determine the show you attend. Find out how much it will cost you to attend each show and if all other factors have been put into consideration, go with the show that fits your budget. Cost is not only about the price of putting together a custom exhibition stand, but also the cost of getting the exhibition space.
3. Find Out as you can About the Show
Before you settle for a particular show do some extensive research and find out what each stands to gain your company. Check out data from past events to find out how attendance was like and definitely go for the most popular show.
4. Pick the Show that Matches your Objectives
The right trade show to attend is one that matches your objectives. What this means is that the show should be happening at the right time matching your marketing calendar, it should also connect you with your target audience, and should offer you the ability to showcase your products or services effectively.
5. Geographical Area Consideration
The reason why the geographical area is an important factor when selecting which show to participate in is because the highest number of attendees are believed to come from a 200-mile radius of the show location. So are the people in this area your main target audience?