Exposure is important for any exhibitor and when it comes to having an efficient floor plan for trade show day, we underestimate how vital it is to be located so we are visible to customers and industry professionals. While making sure everything goes as planned, the relationships we build over time with customers or professionals is crucial to the industry and where you’re located can either put you in the spotlight or on the sidelines.
So, how can you get started when picking key location areas for maximum exposure?
There are a couple of things you need to think about before reviewing the floor plan on Trade Show Day. These include:
- The exhibit space selection process
- Your budget and exhibiting goals
Oftentimes, exhibitors will have different expectations on trade show day so it’s important to recognise your needs before consultation. Do you already have an existing exhibit but want to know the base requirements? Are you planning on debuting an exhibit but not sure how much square footage you actually need? While these questions seem easy to answer, it helps to stay organised to save you the stress on trade show day.
Some of the essentials you’ll need to know are:
- Finding information on show packets and/or registration price
- Premium space rates
- Break deadlines
- Early selection
Even if finding out the above can seem time-consuming, it helps to avoid late fees and penalties. Finding everything you need to know will aid you in the process of picking an appropriate space for your booth. With effort, time and patience, this will work in your favour in the meantime.
What do I do next?
Review Floor Plans for Trade Show Day
Scoping the map is the first thing you should do when picking where your booth should be located. Areas where there is high attendee traffic are ones you should focus on. These include:
- Attendee Registration
- Entrance and Exit Points
- Conference Spaces
- Exhibitor Meeting Rooms
- Attendee Dining Stations
Places to avoid depend on the venue of the trade show day, so keep in mind of the obstacles you may face if you pick a specific area for your booth. Evacuation points or being one of the last booths attendees come across can prevent you from being seen by others.
Remember, high visibility is your main priority!
The Goals You Should Keep In Mind
Maximum Exposure: Want to get the best exposure? Be close to the entrance but also be far enough where attendees are intrigued by your brand. Try not to position yourself too close to the entry point as most will walk past the first few exhibits before they begin their journey. Find that happy-medium distance.
Think About The Leads and Sales: If you’re strategic enough, you’ll place your booth right near the main aisles on trade show day. These will be flooding with attendees so make the most of it by greeting potential customers as they pass by and smile warmly. Engage with people when they visit your booth and have great conversations. These can turn into leads and sales for your company and provide you with opportunities to work with other brands too!
Be Mindful of Where You Hold Your Meetings: Pick out key areas to hold meetings before trade show day. If you want to get to know a potential client, you need to steer them away from the hustle and bustle of the crowds. Going to a quiet area can finalise a sale, it can lead to an important opportunity and it can also be a time where you are able to answer any pressing questions in detail.
Overall, location matters. It is one of the main aspects of trade show day. Where you are can determine how your day goes about, so remember to stay organised, review the map plan and have fun out there!